Fascinated by process and the concept of word as image, Ward established his own studio in New York in 2011 after stints as Head of Design at Grey (NY) and agencies in London including CHI & Partners and MCBD. His clients include Calvin Klein, Adobe, Aesop, Google, Hennessy, Nike, Macy's, Gillette, Peugeot, The New York Times, Wired, the V&A Museum, Mulberry, Dockers, and (RED).
Ward’s work has been recognized by the ADC, the TDC and One Show, among others, as well as being exhibited globally - including at The Museum of The City of New York, The Cooper Union, the Hammer Museum in Los Angeles, Colette in Paris, Minneapolis’ Walker Art Center and London’s Conningsby and A Foundation galleries to name a few.
In 2015 Ward was named one of the most important designers of all time and 2018 was the creator of a custom typeface for the England World Cup kit in Russia. A regular public speaker, Craig has been a guest at Adobe MAX, Soho House, the Apple Store, AIGA, TEDx, and the OFFF Festival in Paris as well as a variety of colleges and universities.
"Who will be the next Herb Lubalin, the innovator who not only designs original typefaces, but also fundamentally changes the way the world thinks about type? My instinct tells me that it could very well be Craig Ward, who creates astonishing typographical forms and illustrations..."
Ellen Shapiro, Communication Arts
"Craig Ward is something of a genius. For many years now he's been pushing type in directions never seen before and his work has since spawned many imitations."
"Craig Ward has established himself as one of the most important typographers on the scene today."
Lost at E Minor
"Ward has a very special awareness of words. The question of just how he creates his works fills us with curiosity."
Nahoko Mori, +81 Magazine
"Ward has reached what we might deem the hating point - that point at which a designer or image maker reaches a certain stage of acclaim which then triggers the inevitable backlash from his or her peers."
Patrick Burgoyne, Creative Review
"Passionate about pushing type to its limits, Craig Ward straddles the boundaries between illustration and typography in his work, constantly exploring the notion of word as image."
Julia Sagar, Computer Arts Magazine